Make the logo bigger

  • BBH LABS ↗
  • Alexander Niléhn
  • July 19, 2019

Because the logo is more than a piece of branding. It’s the single point of consistency for a brand, across products, markets, and channels. Calling a logo a distinctive brand asset is like calling a human a mammal. Our relationship with logos is broken and I want to save it.

Make the logo bigger