Fantom — Product Design

Dedicated to the fans

World's first football smart band.
Created by BBH and Turnpike Group in collaboration with Manchester City F.C.

Impact

— Open beta launch July 2018
— First 1000 bands sold out instantly
— Global awareness through hundreds of millions media impressions

What we did

Strategy

Concept
Product definition
PR & launch

Design

UI & UX design
Brand design
Prototyping

Engineering

Front-end

”… Die hard fotball fans often joke they would give their right arm for their club. Now City supporters can prove their loyalty.”

The Sun, UK

The love for a football club is ever present.

But, there’s a gap between the fans love and the club.

Fans hunger to connect with the club is today filled through other channels. Channels that are not tailored to the task and need of fans and that’s not owned by the club.

Channels controlled by guys like Mark. 
There has not been a tailored solution to fuel the passion of the passionate.
Until today.

24/7 access.
On your skin.

By fans for fans. Made to keep fans close to their club at all times. It’s a fan engagement platform that lives on the skin of fans.

It’s not about tech.  Fantom is in the service of goose bumps, to feel more of the roller-coaster ride of being a fan.

With focus on one thing – the club that you love.

It carries the colours and crest of Manchester City on the silicone straps and a glass touch display that keeps you updated. Fantom is designed to be focused and simplistic.

”… No excuse to miss any breaking news.”

Manchester Evening News, UK

Braiden, 8 years old, cityzen for life.

Countdown to kickoff

During games, your Fantom switches to show match time.

Live match

In-game stats and updates as they happen, directly on your wrist.

Breaking news

Exclusive news directly from your club, as it happens.

Have your say

Tap the display to vote on club topics, man of the match and more.

Daily quizzes

Test your knowledge in quizzes only real fans can answer.