Hemfrid — Concept /  Product Design / Development

Eradicating stress at home through human powered automation

Domestic services company Hemfrid set out on an ambitious digitalisation journey together with BBH Stockholm to reinvent their entire customer and employee experience.


— Open beta in Stockholm of new customer experience launched in October 2018
— New co-worker experience launched spring 2018, used daily by 2000 co-workers

What we did


Product Vision
Business Design
Product Definition


UI & UX design
Brand Design
User Testing


Partner Integrations
”Our goal is to have the leading digital position in the industry and offer the best digital domestic services. This is an important milestone in our digital transformation.”
Maria Andersson, CEO, Hemfrid

The automated home is here

Turn on the lights and order a pizza. Two simple voice commands.
Vacuum clean the entire house. One tap.
Start the car and back it up on the driveway. Two taps.

Meanwhile, domestic services haven't changed much in the past century.

Booking an appointment, handing over your keys, receiving the housekeeping, paying as well as giving feedback are tasks that are both tedious and time-consuming. The effect of which could lead to customers thinking that it would be easier to do the cleaning by themselves.

So, let’s turn the new automated home into our biggest opportunity.

Hemfrid gives you a home that takes care of itself.

Book cleaning. One tap.

Want us to change your sheets while we’re at it? One tap.

Happy with our service?
One swipe.

Paying, giving and receiving keys.
No action needed.

Setting the bar for what goes in to your automated home.

We've introduced a brand new way for tens of thousands of customers to place a booking, give instructions and pay in an incredibly easy way. 

We have digitalised the way thousands of co-workers manage schedules, receive instructions and communicate with their clients and managers.

Unifying every emotion sparked under one voice. One umbrella. One brand.