Maîtres

Making anyone a regular

Maîtres, a brand new food-tech startup partnered with BBH Stockholm to build and launch an ‘Uber for dining out’.

Impact

6 months after Maîtres launched, the service had generated
— 1000+ customers dining with the service, monthly
— 1200 SEK monthly average customer spending
— 22 restaurants connected

What we did

Strategy

Vision
Business Design
Concept
Product definition

Design

UI & UX design
Brand design
Prototyping
User testing

Engineering

Architecture
Back & Front-end
Partner integrations
QA
Great dining is about fantastic food and even better company. It is moments shared, flavours experienced and forgetting about the everyday stress. It should not be about making reservations or reviewing allergies and preferences. And it’s certainly not about splitting bills and calculating the tip. 
”Our ambition with Maîtres is to create better conditions for both restaurants and guests to enhance the restaurant experience. ”
Lotta Brattin — CEO, Maîtres 
Every dining experience should be that of the regular that always skips the line ahead of you.

Find a restaurant

Find a restaurant to eat at tonight, based on your location and your taste.

Chat-n-book

Speak directly to the head waiter and book the best seats in the house, tonight.

Eat-n-enjoy

The waiter knows you and your preferences. No need to on-board the waiter from your part. 
”Don’t pull up your phone during dinner – that’s our benchmark. No awkward checkin buttons, no mandatory checkout flows. Just sit back and enjoy.”
Andreas Jakobsson— Lead UX, BBH Stockholm

Go-n-pay

Whenever your ready, just leave the table.  Payments and bills will sort themselves out, even the ones you want to split with other Maitres friends.
”Innovation is not always about levereging emerging technology but working creatively with existing ones and at times with system as old as from 1996.”
Erik Agrell — Technical Director, BBH Stockholm
21
Employee/guest interviews conducted
2
head waiters active throughout the project
1
Test-kitchen put up in the office at BBH
160
Test-meals eaten before release

More than 20 restaurants in Stockholm are now connected to Maîtres.

4F
AG
Bar Central
Bardot
Bistro Arsenalen
Brasserie Arsenalen
Boqueria
Broms
Daphnes
Gondolen
Jim & Jacob
Kommendören
Linje Tio
Mäster Anders
Rolfs kök
Tak
TAKO
Tennstopet
Vassa Eggen
Wienercaféet

Freedom. Smartness.
Karma. Control.

We wanted to create a brand that both frames and takes inspiration from the physical restaurant experience. A brand that is cosmopolitan, Joie de Vivre and open minded.

Function with form

Maîtres is a service mostly used at night time. For us it was an easy choice of giving the app a dark core and canvas.

In the press