Designing Business Breakthroughs

GoGreen appoints BBH as their new Brand Partner

GoGreen appoints BBH Stockholm as their new Brand Partner following a process where Lantmännen's brand chose between a handful of agencies with expertise in the digital segment. BBH Stockholm's mission includes growing GoGreen's brand and products by developing consumer experiences and communication that will create true value for the individual consumer.

- We have been looking for an agency that can meet our digital service requirements and at the same time work with the strategy of our brand and our products. BBH Stockholm showed at an early stage that they understood the brief and matched our demands for innovative thinking. BBH Stockholm also adds another perspective in having a deep understanding of the challenges and opportunities that comes with growing in a market where digital transformation opens up for a new business and strategy, says Stefan Albertson, Marketing & portfolio manager at Lantmännen Cerealia / GoGreen in a press release.

- We look forward to working closely with GoGreen to establish the brand as an even more natural choice for people who value the green alternative to a good taste experience. At BBH Stockholm, we like to challenge set conventions and it will be very interesting to work with GoGreen to develop consumer experiences and communication that create value for the individual consumer, says Katrin Hellbom, BBH Stockholm in a comment.

Read more in Resumé (article is in Swedish).