Maitres — Product Design / Brand Design

Making the American Dream come true

Rebtel, one of the world’s fastest growing telecom operators partnered with BBH to innovate and develop the Activist program. A program that turns super users into star salespeople.


— Over 20 000 jobs created for immigrants
— $1000 Average weekly payout to top-tier activists
— Revenue generated in the SEK millions for Rebtel

What we did


Business Design
Product definition


UI & UX design
User testing


Partner integrations
”BBH’s digital experience heritage is a true asset as it enables genuine understanding of how communication and digital services plays a key part for our business and our customers all the way from strategy to delivery.”
Magnus Larsson — CEO, Rebtel
Migration. The mixing of diverse cultures and experiences. This is the foundation that the United States of America is built upon. The land of opportunity. For everyone.

It’s also the foundation of Rebtel.
At the heart of Rebtel’s customer base are thousands of ambitious migrants that come to the United States every year looking for a better life. The American Dream. Unfortunately, these people often get stuck in low-paying jobs that don’t give them the means to perform to their full potential.
”My fellow Americans, we are and always will be a nation of immigrants. We were strangers once, too.”
Barack Obama — Former president of USA

Giving them proper training and actual jobs

Therefore we at BBH helped Rebtel to innovate and develop the Activist program. Activists is a program that taps into the pool of thousands of Rebtel customers and turns super users into star salespeople.
At the heart of the program they have their mobile office to take their business with them wherever they go.

Maximising each Activist’s potential

We went the whole nine yards building a whole suite of services to maximise each Activist’s potential. An eco-system of services as sales tools, training material, CRM, colleague network, etc.
Miguel Lara — Head Activist, Rebtel
”Through their unique ways of collaborating deeply with our organisation BBH has truly challenged our colleagues as well as delivered on and above expectations on both creativity and the set goals. ”
Magnus Larsson — CEO, Rebtel
Immigrants deeply involved in the design process (One named Machete)
Logged hours of Rebtel calls to the US
Nationalities involved in the work
Cities visited

In the press