Present Tense AB— Product design

Time tracking made beautiful

We all value, measure and portion our time. Why shouldn’t it be properly displayed when time started, where time has got us right now and when it will finish? The When app brings the act of adaptive timekeeping to your mobile device and makes the amount of time intuitively relational by shifting your focus from the set rules of the ticking clock to an experience of time designed around you.

What we did


Product definition


UI & UX design
User testing


Easily set your desired timer.
WHEN is a highly visual timer based on an adaptive, flexible and intuitively designed grid.
Never get confused with a super clear and intuitive use of motion.
Run multiple intervals with your kids, team or even running the park.
Simply eye-catching and easy to use time-tracking.
Take it for a spin - download today