Selling to machines. Our next customer.

  • BBH LABS ↗
  • Alexander Niléhn
  • June 25, 2018

Will Artificial Intelligence take all the jobs in advertising? Not if we get better at what we do. We must use our creativity and open our hearts to understand the Machines, writes Pelle Sjoenell, Worldwide Chief Creative Officer of BBH.

Selling to machines. Our next customer.