- The constantly connected person is everywhere. But does that mean that everyone is always potential customers?
- How does one serve as a consumer brand and meet real consumer needs?
- Do you have to build your brand through welcome consumer experiences in “moments of now”?
- And what are the most effective methods?
These were the talking points when BBH Stockholm’s CXO Patrik Danielsson took the stage at this year’s edition of StockholmMediaWeek, where he held an inspiring talk about service as a brand and how to best meet the high expectations of today’s hyper-connected consumers.
Over the years, a large number of profiles in the media and market communication field have participated on stage during the StockholmMediaWeek. The format is best described as a live talk show, with debates, panel discussions, and interviews led by renowned program leaders in the industry. It has become one of Sweden's most important meeting places for people and companies active in the media and market communication industry.
This year’s edition was themed around how the modern marketing plan is ever-evolving and named ‘Work in Progress’. Change and increased complexity are the forces that affect our industry the most right now. And it goes fast. To meet the challenges, organizations are forced to be extremely flexible, always prepared to change and prepared to shift their focus. What was true yesterday is not necessarily true tomorrow. The market plan is a Work In Progress, a living document that is constantly changing. Of course, this affects all parts of our industry.
Every year, about 75 people participate on stage in various forms of discussions and interviews and the event has about 1000 visitors per year. The audience consists mainly of marketing directors and business leaders as well as communications managers of large and medium-sized b2c companies; representatives from the media owner's side and various types of communication agencies in Sweden.