The future of
personalised
grocery shopping

  • BBH - Experience strategy, Service design, In-store communication, Content marketing
  • Concid - App Development
  • Extenda Retail - Cloud technology

Just 7 months since the start of the project Coop has opened their first flagship store with a customer experience tailored for a seamless digital-physical shopping experience. Designed around end-to-end mobile self-scanning.

The Why

Scan - Pay - Go.
Simple as pie.

In-store grocery shopping has basically looked the same for years, with self-scanning since long established as a normality. Allowing smoother shopping but still limited to a physical location and with its flaws. It requires hardware, requires membership login and check-out through physical payment terminals.

And it is insanitary. Through the introduction of an end-to-end smartphone shopping journey in the physical store Coop customers will now save both time and frustration. Scan - Pay - Go. Simple as pie.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium

The How

From project start to live beta in only 3,5 months.

BBH’s sprint based design process is applied through a cross-perspective team that is working closely connected with Coop. Through rapid prototyping and constant testing the project team moves forward in a speedy creative operation - constantly guided by quantitative and qualitative data. This effective approach allowed us to go from project start to live beta in only 3,5 months.

In parallell with defining user experience strategy and product design principles BBH worked side-by-side Coop store teams and architects to create a seamless digit-physical customer journey - with communication and guidance tailored around Scan & Pay.

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Want to try the app? Download it here

Periscope

Relevance in every moment.

Our close partnership with Coop to transform the grocery business continues with prime focus on designing digital smart tools and services. Personalised to benefit each customer in their everyday life puzzle. Coop’s new mobile self-scanning application is at the first step in an extensive roadmap that includes integrating new value services such as mapping allergy information, auto-generated contextual shopping lists, match products with health scores, guide shoppers through the lens of a new unique sustainability declaration and more…

The mission is clear and the roadmap is set. Stay tuned for the future with Coop. Relevance in every moment.

“BBH worked side-by-side Coop store teams and architects to create a seamless digi-physical customer journey”

Testimonial

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“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt”

Carita Weiss, lorem ipsum Coop

Services

  • Strategy

  • Business model innovation

  • Brand strategy

  • Data strategy

  • Technical strategy

  • Design

  • User experience

  • Service design

  • Engineering

  • System architecture

  • Back-end development

  • Back-end development

Want to know more?