Coop employees are now equipped with a smart tool that moves the needle.

  • BBH x Coop
  • 2020 - Present
  • Design and Innovation partner

Together with Coop we created the Pocket Dashboard - pairing smart algorithms and playful interactions into a delightful and useful business tool.


From traditional graphs to a living interface.

Let’s face it: Despite being immensely powerful, the majority of sales dashboards are ugly, hard to understand and usually overloaded with data. It’s not for everyone. To fully understand it, you almost need John Nash’s beautiful mind to flip those sales numbers into actionable insights.


Turning complex graphs and spreadsheets into a smart tool that feeds staff with structured and actionable sales insights on the go.


Powerful data told beautifully.

You don’t have to be loud to stand out from the crowd. But you need to be smart. Together with Coop we created the Pocket Dashboard. Powered through a mobile and smartwatch app this business intelligence tool collects multiple types of sales data across Swedish Coop stores and turns them into beautifully digestible graphics - in real time.

The visual interface, paired with smart algorithms and playful interaction gives the user important business insights in a delightful wrapping. Now Coop staff have full control while remaining engaged throughout the day, week, month and year.

With Pocket Dashboard Coop is bringing everyone together towards the same goals.

Sorry John.


  • Strategy

  • Service design

  • Experience strategy

  • Design

  • User experience design

  • Interaction design

    User interface design

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