Fighting dragons is tough when you are small. You need a good plan executed with speed and precision. A scenario that Swedish book retailer Bokus found themselves in when they decided to enter the audio book market in 2017.
Our aim was set on contextual accessibility of content and we developed a smart technology suite to filter and search audio books. Powered by natural language processing (NLP) we used machine learning protocols to fill the gaps where publisher data was missing - creating a super fast and personalised browsing experience.
To bring in the human touch, we created editorial content modules that were filled with tips and reviews from trusted critics. Giving the user relevant inspiration in an instant - no loading time required.
Realising the complexity of their challenge, Bokus reached out to BBH Stockholm and together we defined what the ultimate Bokus Play experience should be - then we got our hands dirty.
Working with a One Team approach in rapid and clearly defined sprints, the service experience started to emerge.
Making sure that listeners could experience the service on their terms was another game changer. We made this possible by developing advanced auditorial recognition to power the audio wave engine - a smart visual interface element in the player that allows the listener to precision scrub to the exact beginning of a sentence.
This is just a subset of smart features in Bokus Play but it summarises the importance designing a unique user experience to build commercial success.
