Revolutionizing the way football clubs interact with fans, one tap away.

  • BBH x Fantom
  • Product design

Fantom is the world’s first wearable dedicated for the fans, created in close collaboration between BBH, Turnpike and Manchester City F.C.

Fantom is for all fans. The fans in the stands, the voice in the pubs, those who stay awake in time zones far away and those stuck at work.

Being a fan is about the fundamental need of belonging and being a part of something bigger. Fantom brings fans closer to their favourite club with real time insights and  information while showing their true colors.

With 100m+ fans globally, Manchester City is one of the largest sportsclubs in the world. Most of these fans are located in other continents and will most likely never have the opportunity to see their favourite club live.

Hardware made from scratch

Everything with fantom was built from the ground up involving multiple specialists on hardware technology and design.

↪ Connectivity

Using Bluetooth and NFC we connected Fantom to the users smartphone for instant access and to save battery

↪ Smart screen

We use a low energy smart screen that doesn’t so that Fantom doesn’t run out of juice.

↪ Partnerships

We connect and curate information using leading sport statistics-providers API:s

Brand & packaging design

Packaging design for the final product

Final product shot

"Match day info was awesome. Quiz is brilliant. Love and proud to own one of the first."

Simon - City fan from Plymouth

”… Diehard football fans often joke they would give their right arm for their club. Now City supporters can prove their loyalty.”

Press

Fantom was covered by sports press from all over the world

Services

↪

  • Strategy

  • Business model innovation

  • Brand strategy

  • Data strategy

  • Technical strategy

↪

  • Design

  • User experience

  • Service design

↪

  • Engineering

  • System architecture

  • Back-end development

Want to know more?

Contact Andreas Björk on +46 70 485 21 99 or andreas.bjork@bbh-stockholm.se

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