Fantom is the world’s first wearable dedicated for the fans, created in close collaboration between BBH, Turnpike and Manchester City F.C.
Being a fan is about the fundamental need of belonging and being a part of something bigger. Fantom brings fans closer to their favourite club with real time insights and information while showing their true colors.
With 100m+ fans globally, Manchester City is one of the largest sportsclubs in the world. Most of these fans are located in other continents and will most likely never have the opportunity to see their favourite club live.
Everything with fantom was built from the ground up involving multiple specialists on hardware technology and design.
"Match day info was awesome. Quiz is brilliant. Love and proud to own one of the first."
”… Diehard football fans often joke they would give their right arm for their club. Now City supporters can prove their loyalty.”
Fantom was covered by sports press from all over the world