7 years of partnership in an ever changing world

  • BBH x Volvo Cars
  • 2012 - Present
  • Innovation partner

Volvo Cars and BBH has been on a mission to give people the freedom to move in their own way. From building long lasting platforms, prototyping new ventures to help transform the organization in rapid speed.

Our relationship began with a need for Volvo to create their own digital products and services around the car. But it has evolved and today we tackle business critical problems and help the organisation move into the future.

”By 2025, our customers will get back one week's worth of time a year through our cars and services”

Håkan Samuelsson – CEO, Volvo Cars

Progress through prototyping

Today, speed is crucial to keep up with our changing landscape. Together we assemble cross functional teams of specialists from several different companies to create and validate ideas on a weekly basis. We design and develop prototypes in design sprints and test them in users' real environments to evaluate the different ideas' technological feasibility and scalability.

Users, UI-designers, UX-designers, system architects, developers, process leaders and decision makers.

Optimizing flows and refining the prototype

Prototyping sprint, live at Rejmes in Halmstad together with the technicians in their work environment. Sketch, test, learn and redo.

Prototype user testing with Volvo technicians

Prototype at work collecting data

Build your Volvo

Leading the customer all the way to purchase

With 3 billion possible configurations, buying a car can easily become complex and filled with technical lingo. Our vision “Find your way into a Volvo” is enabled by using data about the user to help them navigate and find their Volvo. In the experience, we connect people to local experts that answer all their questions live. For most users, this is their first personal relationship with a Volvo car dealership, without even entering the local store.

14 million

Started configurations


Of all Volvo buyers used the configurator


Collective years worth of styling their next dream Volvo

324 921

Total finished configurations in May 2017

Connecting users directly with their local dealer.

The experience exist on all platforms and is used in car dealerships as the core sales tool.

Min Volvo

The service that connects your Volvo to all available data and Paul.

Automating and eliminating every annoyance that comes with car ownership. Keeping track of everything, from costs to service bookings, taxes to insurance, trip logging, an up-to-date status of your car and much more.
People can see what lies around the next corner, be reminded of what they need to do today and book services when it suits you – all within a single app.

Min Volvo now keeps track of everything you need to know about your car and let’s you know what's around the corner.

”BBH has not only successfully helped us transform the way customers purchase cars, they are also future proofing vital parts of our business.”

Markus Lundström — Digital Director, Volvo Cars Sweden


  • Strategy

  • Business model innovation

  • Brand strategy

  • Data strategy

  • Technical strategy

  • Design

  • User experience

  • Service design

  • Engineering

  • System architecture

  • Back-end development

  • Back-end development

Want to know more?